Don’t take it personally if Google’s robots didn’t find your website.
It may be beautiful, yet, for them you don’t exist, until you correct verify and fix.
Don’t take it personally if you write an E-book and number of readers are too small.
In Amazon algorithm you are graded as if you didn’t write at all.
Don’t take it personally if people don’t recognize you in social media.
That is because you didn’t use the right keywords and #tags, or you are not mentioned in Wikipedia.
Running after the rules and the keywords of the web giants,
makes you wonder about the illusion that start ups can compete the large ones to reach more clients.
You need a reliable SEO and marketing budget.
You pour non stop money and time, but there is always a hole in the resources bucket.
So don’t take it personally if these giant companies set up the web rules.
Be light and versatile. Learn and plan in the Internet space dynamic schools.